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Watch grey market websites9/20/2023 ![]() In fact, Swatch Group authenticated its workshops just last year.īoth new and used watches can be found on Chronext. Even though it’s a marketplace, customers still buy directly from Chronext, and the company takes care of the customer service (every watch comes with a 24-month Chronext warranty), authentication, and logistics. As of early 2019, the company said 23,500 customers had purchased a watch on its website, with an average order volume of about $5,000.Ĭhronext is a platform that allows authorized dealers to connect and do business with customers around the world. At its last closed funding round in January 2018, Chronext said it saw $60 million in transaction volume on its website in 2017 and expected that number to more than double in 2018. While Nomos offers a brand-new Club Campus for $1,800 on its website (props to Nomos here, because unlike some brands, you can actually buy its watches on the company site), it was listed for a mere $950 on Chronext.īased in Germany, Chronext was founded in 2013 and has raised more than $50 million since it launched. Most of all, one thing stood out about Chronext: The low prices. They raised $34 million at the beginning of 2018 and the company was seeking another $25 million at the beginning of 2019, but I couldn’t find much on the actual customer experience. ![]() As I tried to dig into the company, it turns out not many others had heard of it either. I also checked the grey market and pre-owned websites that the watch community loves to hate: Watchbox, Crown and Caliber, Watchfinder, and so on.īut one kept popping up that I’d never heard of before: Chronext. Like any decent enthusiast, I set up my alerts and scoured the forums to find one at a pre-owned discount. I had my eyes on a Nomos Club Campus, but knowing new watches like this tend to lose at least 25% of their retail value once you take them home from the authorized dealer, I was reticent to buy at full retail price. Towards the beginning of 2019, I set out to buy a new - or gently worn, pre-owned - watch.
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